Kate means business
The Princess of Wales looked stylish in an emerald blazer today as she appeared in a new video to launch her new campaign to highlight the crucial ‘early years’ of childhood.
It comes after she launched her new ‘Shaping Us’ initiative last night with a glitzy reception at the BAFTA in London. The initiative, which Kate described as ‘her life’s work’, will receive an ambitious advertising campaign in cinemas and on billboards across the country.
And today she appeared in a new video which was shared on her official social media pages, donning a sleek green blazer with a black crew neck top underneath.
She said: “Our early childhood, the period from pregnancy to age five, fundamentally shapes the rest of our lives.
The Princess of Wales looked stylish in an emerald blazer today as she appeared in a new video to launch her new campaign to highlight the crucial ‘early years’ of childhood
“But as a society, we are currently focusing a lot more of our time and energy on the future life.”
Kate explained that she is now launching the Shaping Us campaign, adding: ‘To raise awareness of the impact we can have on lives, when we build a supportive and nurturing world around children and those who care for them.
“By focusing our collective time, energy and resources on these most preventative years, we can make a huge difference to the physical and mental health and happiness of generations to come.
In the clip, the royal swept her hair up in a bouncy blow-dry style, tucking part of it behind her shoulder.
Today the Princess of Wales appeared in a new video which was shared on her official social media pages
She opted for neutral makeup for the occasion, with a touch of eyeliner and a touch of nude lip gloss.
During this time, she wore a minimal gold necklace and a pair of hoop earrings.
The project, which launches today, is a long-term project for the princess, starting with the development of a child and the importance of the formative years.
It will “explore in more depth the importance of a child’s social and emotional world” and the significance of relationships, environment and experiences.
The project, which launches today, is a long-term project for the princess, starting with the development of a child and the importance of the formative years
Last night Kate caused a stir in a red trouser suit at the campaign launch in London.
In a speech at the event, the 41-year-old said: ‘The campaign is fundamentally about highlighting the critical importance of early childhood and how it shapes the adults we become.’
“During this time, we are laying the foundations and building blocks of life. And that’s when we learn to understand ourselves, to understand others, and to understand the world in which we live.
“That’s why it’s critical not only to understand the unique importance of our early years, but also to know what we can all do to help raise future generations of happy, healthy adults.”
Last night Kate caused a stir in a red trouser suit at the campaign launch in London
Kate, who was accompanied by husband Prince William, looked effortlessly stylish in her Studio 54-inspired suit with flared trousers
The event brought together new “champions” from the worlds of music, science, sport, celebrities and academia, including presenter Rochelle Humes, England women’s football captain Leah Williamson and broadcaster Fearne Cotton.
Host Kate Silverton, the TV presenter who turned child therapist, praised the princess for her “ardent dedication” and advocacy on the issue.
During the evening, a short film was shown to launch the campaign, highlighting how babies and children develop in response to their first experiences.
The event brought together newly appointed ‘champions’ from the worlds of music, science, sport, celebrities and academia, including presenter Rochelle Humes, England women’s football captain Leah Williamson and broadcaster Fearne Cotton (photo above, right)
The multimedia campaign is part of a major effort by the Royal Foundation Center for Early Childhood, set up by the Princess in June 2021, to raise awareness of how our early years shape our lives.
It is expected to last at least five years and has been described by a Kensington Palace spokesperson as the Princess’ ‘life’s work’.
The Princess spoke passionately about the campaign in an open letter published in the Mail yesterday Sunday, in which she set out her plan to ‘shape us’.
She wrote the impassioned plea on her laptop as she prepared for the campaign launch, which begins with a week-long publicity blitz, including last night’s event at the BAFTA.
Reports produced by the Early Years Center have revealed that the first five years shape future well-being more than any other stage of development, with our brains developing faster than they did then.
He also hopes to “break the cycle” for parents who themselves had difficult childhoods.
Palace aides say the idea for the project began even before Kate became a mother.